Selling Tips

IS THE PRICE, RIGHT?

Whatever your reason for selling, the key to selling your home within a reasonable amount of time could very well be the price tag you hang on it whether you’re in a buyer’s market or a seller’s market.   “Setting the correct asking price is the most important step in the process of selling your home,” says William F. Supple Jr., author of” and publisher of “Picket Fences,” a monthly magazine for homeowners.  Homes that are overpriced don’t sell, says Supple. And, they scare away potential buyers.   “Home buyers look at houses in ranges,” explains Supple. Set a price that’s too high and they’ll think that your house is too steep for their wallet and they won’t even bother to look at it.  “Buyers are immersed in the market. They’ve seen lots of properties and probably know the reasonable price ranges for properties they are interested in.”

So, if your selling strategy is to set an unrealistically high price in hopes that someone will bite, rethink your strategy. “Homes that are overpriced will generate no offers, no negotiations, no sale,” says Supple. What it will do, however, is drive potential buyers into the arms of the competition — other, similar houses that are on the market at more realistic prices, which means that your property could sit unsold for a long period.

Homes that are on the market too long become “shop-worn,” leading agents and buyers to conclude that something must be wrong with the property. Set your price too low, on the other hand, and you’ll leave a pile of money on the table. But price it right and it should sell quickly regardless of market conditions.

So how can you figure out the right asking price? Fortunately, there are resources available to you that will help you determine the fair market value the FMV – for your home, which is what a buyer is willing to pay you and you, the seller, are willing to accept.  One of them is a comparative market analysis. It’s a written analysis that compares your house to others like it in your area that sold recently or is on the market in your neighbourhood.

A comparative market analysis will give you information about the houses: Number of bedrooms and baths, square footage, such amenities as fireplaces and swimming pools, as well as the listing prices and the sold prices. Getting a comparative market analysis for your home is very easy.  All you must do is call Ziggy Bake.  Ziggy Bale will happily come to your home and generate a comparative market analysis and suggested listing price. It’s all part of the service Ziggy Bale provides.

MARKETING PLAN

Market 24 hours A Day with a high visibility “For Sale” sign with my own direct mobile phone number answered 7 days per week. When buyers call, they reach me directly. Because I know your home, I immediately use the opportunity to sell your home’s great features. I will promote and market your home so buyers are speaking directly to me when they call and not a message bank. Along with email on demand if the customer requires an immediate brochure and information on your home.

Excite Buyers About Your Home. I emphasize the benefits of your home and community. Each brochure includes the kind of detailed, specific information buyers want and need. Not just a picture and 6 bullet points about how many bedrooms and bathrooms. I use the back of the brochure for more information to make the buyers want to see it NOW”!

Aggressive Marketing for Your Home. Rather than just waiting for the phone to ring, I reach buyers with prospecting methods that can include the following activities…. Letterbox dropping the immediate area, target mailings, calls, emails to top producers and my buyers as well as general open houses as necessary, marketing on the internet, social media and advertising as discussed with you.

Superior Photography, Superior Copywriting, Awesome Brochures! I pride myself in providing some of the most impressive photography and copywriting skills in the Australian real estate industry. I believe people eat with their eyes prior to reading the text. Photos have got to be 100% and plenty of them. Copy writing and brochures are first class…often taking hours of time until perfect.

Determine the Right Price To Make Your Home A “Hot Property”. This is the most critical step. I’ll review market demand, nearby competition, recent sales, and many other variables than can affect your home’s value. You will get a detailed look at what’s going on in your local home sales market and my input on the best pricing strategy to get you the most money in the shortest possible time. You need an expert in the real estate market. You need the kind of experienced reliable professional service I can offer along with the team in my office.

Make Simple, Low Cost Changes to Increase the Saleability Of Your Home. Rely on me to be direct when advising you on what should be done prior to putting your home on the market. I will let you know how your home looks from a buyer’s point of view, and what cost-effective repairs will make your home “show ready” by staging it properly! 

Negotiate Only with Qualified Buyers. I interview buyers to be sure they are ready, willing and able purchasers so you don’t wind up wasting time and money. Buyers need answers to countless technical questions financing, payment, insurance, title clearance, and how to improve or repair the home to suit their needs. I supply them with a Buyer’s Booklet and as your agent and along with my Finance Consultants I have the professional know-how and technical expertise to make it easy for qualified buyers to purchase your home.

Excite Other Real Estate Agents About Your Home. I know which agents in my office have clients that will be interested in your home. I also conjunct with any agents or agencies in the area so the agents in the area who may have a buyer I am then also promoting your home to them! I will give your home the widest market exposure possible.

Protect You by Documenting All Calls, Letters And Visits. I am organised and computerised, which means I can anticipate and handle all the details needing special care to successfully sell your home. My careful record keeping means a smooth transaction with as much legal protection as possible for you.

Let You Know Exactly What’s Going on With Buyer Showings. I keep you up to date by phone calls and written feedback from the buyers. I follow up on all inspections with my feedback form and phone calls so you know what agents and buyers are thinking about your home and represent you at the presentation of all offers. Most importantly, I negotiate on your behalf to get you the highest best possible price, not try to make you take the first offer that comes to the table. Upon acceptance, I will coordinate with the buyers, inspectors, lenders, appraisers, solicitors and of course handle any complications that can occur at times throughout the process so that you get the most important thing of all…your settlement cheque on time!

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